Welcome! My name is Melissa.

You’ve come to the right place!

I am not your every day product marketer or content writer. Being in an executive business leadership position for 4 years, I come equipped with both strategic and tactical skills. Each are needed to not only bring your ideas and plans to light but also execute them effectively. Being in product marketing for 12 years and a content writer for more than 20 years, I have the skills to write and create content for any audience: B2c, B2B, and B2B2C.

Here is some of the work I’ve delivered the last few years. Feel free to ask me for my resume for a more in depth overview of my experience.

• GTM launch for new coupon savings app for 30 million users.

• Created digital ebook and blog series that increased client engagement to 48% and doubled MQLs.

• Recommended product make a quick pivot to the product to prevent millions of client revenue from walking out the door.

• Researched and launched a VOC (voice of the customer) program that was instrumental in letting client know what features weren’t working with a product and why.

• Created and launched Client Marketing Portal (CMP) for 1,400 clients, including Allstate, Visa, CapitalOne, Wyndham Resorts, and other enterprise, membership associations, non-profits, start-ups, and more. CMP included hundreds of pieces of marketing collateral, tools, and educational materials to help clients successfully market their products to their members. (Need a tour? let me know!)

• Launched successful multi-layered email, SMS messaging, and social media strategies to help clients communicate with their customers at every phase of their journey.

To learn more about my background, feel free to check out my Linkedin Profile or check out my portfolio. Otherwise, click the button to the right to schedule a 15 minute consultation. I’m eager to see what I can do to help. Talk to you soon!

Let's Talk!