Product and Content Marketing Services

 
 

Contact me for any questions you have including project scope, strategy, and pricing. First call is free!

Schedule a call today!

Or email me direct at Melissa@littleredproductmarketing.com


Product Marketing

  • Internal communication plans for upcoming launches

  • Voice of the Customer program design

  • Product marketing team structure to fit business needs

  • Everything under “Go-to-Market” Strategy

  • Customer journey mapping

  • Everything under “Customer/Market” research

  • Customer Marketing

  • Customer retention/acquisition strategy

Content Marketing

  • Quarterly or Annual Marketing Calendar

  • B2B Content Strategy (playbooks, guides, asset library, blog articles, testimonials, etc)

  • B2C Content Strategy ( Social media content, ads, landing page, infographics, articles, etc)

  • Content marketing strategy for multiple segments including multiple stages for prospects and customers

Copywriting

  • B2B and B2C writing

  • Blogs

  • Feature articles

  • Ghostwriting

  • Ads, landing pages, social media content

  • Advertorials, etc

Email Marketing

  • Lead-Gen/Nurturing Campaigns

  • Abandon Cart/Behavior-Driven Campaigns

  • Single or multiple email content and subject line writing

  • Email design review

Go-to-Market Strategy/Planning

  • Customer/Market/Competitive Research

  • Product messaging and positioning

  • Sales Enablement plan

  • Narrative Design and Storytelling

  • Persona Development

  • Market ReadinessAanalysis

  • Sales Enablement Planning

  • Sales Enablement tools creation

 

Customer/Market Research

  • Voice of the Customer research

  • Voice of the Customer program design

  • Market/Product/Business SWOT Analysis

Martech/Resource Planning

  • Plan for building and scaling Marketing or Product Marketing teams

  • Build marketing resource architecture, interweaving all resources including people and technology.

  • Researching marketing technology solutions to find the most value based and cost-effective solution

Marketing Strategy

  • Marketing Plan to fits the needs a budget of a start-up, small business, medium-sized, to enterprise-level company

  • Multi-Funnel Email Marketing Strategy (covering the entire customer lifecyle

  • Social Media Strategy

  • Multi-channel Marketing Strategy

  • Omni-channel Marketing Strategy

  • Customer Marketing Strategy

  • Digital Marketing Strategy (with SEO)

  • Influencer Marketing Strategy

  • Budget/ROI analysis